Target Web Accessibility Suit

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A blind UC Berkeley student has filed a class-action lawsuit against Target Corp., saying the retailer is committing civil-rights violations because its Web site is inaccessible to those who cannot see.

The lawsuit, filed Tuesday in Alameda County Superior Court, said the upscale discounter's on-line business, target.com, denies blind Californians equal access to goods and services available to those who can see.

"Target thus excludes the blind from full and equal participation in the growing Internet economy that is increasingly a fundamental part of daily life," said the suit, which seeks to be certified as a class action and alleges violations of the Americans with Disabilities Act and various state statutes.

A message left this morning to Target's corporate office in Minneapolis wasn't immediately returned.

Advocates for the blind said the lawsuit is a shot across the bow for retailers, newspapers and others who have Web sites the blind cannot use. They chose Target because of its popularity and because of a large number of complaints by blind patrons.

"What I hope is that Target and other online merchants will realize how important it is to reach 1.3 million people in this nation and the growing baby-boomer population who will also be losing vision," said plaintiff Bruce Sexton Jr., 24, a blind third-year student at UC Berkeley.